Word of the Day

For many, coffee is a daily ritual. For those in the business, it's a volatile global commodity—and in 2025, it’s proving more unpredictable than ever. Prices are swinging, trade policies are shifting, and supply chains are once again under pressure. After months of relative calm, the coffee market is showing signs of stress that could ripple through every level of…

If you’ve roasted or even sipped a cup of coffee today, you’ve taken part in a global chain that’s under serious pressure—and serious transformation. Climate change is hitting coffee hard, but the fight for sustainable coffee is underway and it’s gaining traction! From seed to cup, a diverse mix of actors including scientists, farmers, corporations, and NGOs are rewriting coffee’s…

For most of coffee history, Coffea canephora—better known as Robusta—played second fiddle to Coffea arabica (Arabica coffee), its high-grown cousin. Robusta was largely relegated to the likes of instant coffee and commercial blends, burdened by a reputation for harshness and low quality. But that narrative is shifting. Global coffee production is evolving. So are consumer tastes, roaster preferences, and scientific…

Tariffs on Coffee: A Guide for Roasters, Retailers, and Curious Consumers In early April 2025, U.S. coffee importers received a rude awakening: for the first time in recent memory, we were slapped with tariffs on coffee. Specialty importers, roasters, and customers alike have raised big questions—and we’re here to help clarify what’s happening, who it impacts, and what we’re doing…

Are you going to EXPO in Houston this April 25 - 27? We sure are! Be sure to stop by our Booth #1331 and meet the Genuine Origin team. We'll be serving up some of the finest GO coffees, roasted & brewed by incredible roasters. Need a reason to attend? Well, we've got plenty. If you've ever been to EXPO, then you know…

This week the coffee market continued its wild ride, and roasters who’ve been waiting for a steep market decline may be in for a tough lesson. In late February, prices dipped below $3.80. The price drop offered a glimmer of hope to roasters holding out for a strong decline. But, March roared in and prices soared, fueled by concerns over…

The coffee industry is experiencing a perfect storm of market forces, with Arabica prices soaring over $4.00 per pound—a historic high. Severe drought in Brazil, the world’s largest coffee producer, and extreme rains in Vietnam, the second largest, are significantly reducing global supply. Farmers are withholding coffee in response to these conditions, further tightening availability. On top of that, tariffs…

EXPO Houston is right around the corner, happening April 25–27, and it’s the ultimate event for coffee professionals. Whether you’re a seasoned show veteran who has been going for years or you are attending for the first time, there’s no better place to connect, learn, and experience the latest innovations in the coffee world. We caught up with the Genuine…

The coffee market is currently navigating unprecedented price levels, with the C market over $4.00 per pound. This surge is driven primarily by concerns over supply shortages in Brazil and Vietnam, two of the world’s largest coffee-producing countries. While we’ve worked hard to keep our prices stable, Genuine Origin’s pricing follows market trends because we base our costs on replacement…

Navigating Coffee Logistics in 2024: Insights from Juan Alvarez, Director of Logistics at Genuine Origin As we dive into 2025, it’s worth reflecting on the logistical challenges that shaped the coffee supply chain in 2024. From infrastructure bottlenecks to weather disruptions, the coffee industry faced an array of obstacles. We sat down with Juan Alvarez, Director of Logistics at Genuine…