Word of the Day

With around three to four months left until the start of the new harvest, this Papua New Guinea green coffee origin update comes at an excellent time for Genuine Origin and roasters who are planning their 2022 schedules. Our sister company, Volcafe PNG, shares with us how the country is handling COVID-19 and the recent C-market price fluctuations while bringing…

As the C market rises, so does the price of green coffee. In December 2021, the C-market price for coffee hit a 10-year high – and there’s still room to surge even steeper. As a result, roasters and green coffee buyers now face difficult decisions on mitigating the rising costs. Ultimately, increasing the price of a cup of coffee for…

In late July a severe frost hit Brazil's coffee growing regions. Most affected were South de Minas and Parana. Yet another cold front hit the following week. These events caused extreme C-Market price gyrations — the coffee futures market - , affecting green coffee prices. The market roared up past 200 cts/lb, but has since dropped back down to 174.60…

The Volcafe Way is the global farm sustainability arm of Volcafe (Genuine Origin's parent company). With hundreds of field technicians worldwide, Volcafe Way is helping thousands of farmers improve their production and move toward sustainable profitability. In this webinar, Genuine Origin takes an in depth look at the history of Volcafe Way and the results in Volcafe Way's 2019 Annual…

Modest Coffee, in Aurora, Ill., has dubbed 2017 the Year of Women. “This year began with women across the country marching against misogyny and inequality and is ending with women personally and publicly speaking out against sexualization and assault,” Modest explains on its web site. “On paper, women may have earned equal rights, but culturally we have a long way…

Riley Thomson, head of the Volcafe Way program in Costa Rica, recently interviewed Carol Mata Gutierrez, a coffee producer in Tarrazú, about how coffee farming has changed — and what she hopes more producers will come to understand. In addition to agronomy strategies, a major focus of Volcafe Way is sharing business best practices with producers — a message that resonates with Carol, who has a…

 Riley Thomson, head of the Volcafe Way program in Costa Rica, spoke recently with Victor Hugo Sanchez Fonseca, a coffee producer in Perez Zeledon, about how coffee growing has changed and why he joined the Volcafe Way program. Good afternoon, Don Victor Hugo. What is the size of your farm? Good afternoon, the size of the farm is 4.5 hectares. I currently have coffee…

As coffees from Ethiopia arrive in the store — three washed and three natural — our head of content spoke with Bruck Fikru, general manager of Volcafe’s operation in Addis Ababa (Volcafe is Genuine Origin’s parent company). They discussed both how coffee works in Ethiopia and how — though there isn’t yet a Volcafe Way team in place there, due to the…

“I knew I wanted to be in the hospitality industry, I just wasn’t quite sure how,” says Joy Park, owner of Elabrew Coffee and Lightwave Coffee Roasters in Los Angeles. “As corny as it sounds, I love serving people. If you take a moment to feel what it feels like to make someone’s day. I love it.” Park went through the…

“Profitability is good to chase, but hard to achieve,” Elizabeth Mbau said back in May, on a call from Costa Rica. In April, Mbau joined our team as the Africa coordinator for Volcafe Way, bringing with her experience from Technoserve, where she monitored a coffee initiative in Kenya; the Rainforest Alliance, where she oversaw the impact of a certification program…