Brazilian coffee

Shortly after tariffs first landed in early April 2025 with “Liberation Day,” most imports were given a 10% rate. That alone was disruptive—this was the first time in recent memory that U.S. coffee imports were hit with tariffs. The shock was immediate, the questions were many, and the impact was felt across the specialty coffee supply chain. Four months later,…

For many, coffee is a daily ritual. For those in the business, it's a volatile global commodity—and in 2025, it’s proving more unpredictable than ever. Prices are swinging, trade policies are shifting, and supply chains are once again under pressure. After months of relative calm, the coffee market is showing signs of stress that could ripple through every level of…

If you’ve roasted or even sipped a cup of coffee today, you’ve taken part in a global chain that’s under serious pressure—and serious transformation. Climate change is hitting coffee hard, but the fight for sustainable coffee is underway and it’s gaining traction! From seed to cup, a diverse mix of actors including scientists, farmers, corporations, and NGOs are rewriting coffee’s…

For most of coffee history, Coffea canephora—better known as Robusta—played second fiddle to Coffea arabica (Arabica coffee), its high-grown cousin. Robusta was largely relegated to the likes of instant coffee and commercial blends, burdened by a reputation for harshness and low quality. But that narrative is shifting. Global coffee production is evolving. So are consumer tastes, roaster preferences, and scientific…

This week the coffee market continued its wild ride, and roasters who’ve been waiting for a steep market decline may be in for a tough lesson. In late February, prices dipped below $3.80. The price drop offered a glimmer of hope to roasters holding out for a strong decline. But, March roared in and prices soared, fueled by concerns over…

The coffee industry is experiencing a perfect storm of market forces, with Arabica prices soaring over $4.00 per pound—a historic high. Severe drought in Brazil, the world’s largest coffee producer, and extreme rains in Vietnam, the second largest, are significantly reducing global supply. Farmers are withholding coffee in response to these conditions, further tightening availability. On top of that, tariffs…

The coffee market is currently navigating unprecedented price levels, with the C market over $4.00 per pound. This surge is driven primarily by concerns over supply shortages in Brazil and Vietnam, two of the world’s largest coffee-producing countries. While we’ve worked hard to keep our prices stable, Genuine Origin’s pricing follows market trends because we base our costs on replacement…

Coffee Roasters are ever curious about coffee, so the Genuine Origin team is constantly fielding questions. But one topic that comes up often is: blending coffee. Coffee blends have probably been around as long as roasting coffee. Why? Because blending two or more coffees together invites opportunities for self-expression, new flavor combinations, and adds versatility when operating a roastery. As…

Robusta coffee is hot. In fact, Robusta coffee beans are selling at a 30 year high, so let's uncover where we are, how we got here and where we're going. Robusta is known for its bold flavor profile and higher caffeine content, holds a significant place in the global coffee market. Its cultivation is primarily concentrated in regions like Vietnam,…

This year we are putting down roots in Roaster Village at Coffee EXPO in Chicago. Roaster Village is a special area of the Coffee EXPO show floor that will enable us to focus in earnest on giving show attendees a taste of the hottest new trends in coffee.    Mark your calendars and be sure to swing by Roaster Village…