coffee roasting

Shortly after tariffs first landed in early April 2025 with “Liberation Day,” most imports were given a 10% rate. That alone was disruptive—this was the first time in recent memory that U.S. coffee imports were hit with tariffs. The shock was immediate, the questions were many, and the impact was felt across the specialty coffee supply chain. Four months later,…

For many, coffee is a daily ritual. For those in the business, it's a volatile global commodity—and in 2025, it’s proving more unpredictable than ever. Prices are swinging, trade policies are shifting, and supply chains are once again under pressure. After months of relative calm, the coffee market is showing signs of stress that could ripple through every level of…

Roaster Profile: Milestone Coffee Roasting & Café Location: Montrose, Pennsylvania Founder and Roast Master: Matt Ford GO Customer Since 2023 From humble beginnings to a bustling café in the heart of Montrose, Pennsylvania, Milestone Coffee Roasting & Café is rooted in passion, persistence, and a powerful metaphor: chasing milestones. Tatyana and Matthew Ford with Milestone Coffee Roasting bag Matt Ford…

For most of coffee history, Coffea canephora—better known as Robusta—played second fiddle to Coffea arabica (Arabica coffee), its high-grown cousin. Robusta was largely relegated to the likes of instant coffee and commercial blends, burdened by a reputation for harshness and low quality. But that narrative is shifting. Global coffee production is evolving. So are consumer tastes, roaster preferences, and scientific…

If your coffee tastes off—too bitter, too weak, or just flat—the culprit could be the coffee grind size. The grind size directly affects extraction, flavor, and even the mouthfeel of your brew. Getting the coffee grind size right is essential whether you're brewing at home or running a busy café. Why Your Coffee Grind Size Matters Brewing coffee is a…

Tariffs on Coffee: A Guide for Roasters, Retailers, and Curious Consumers In early April 2025, U.S. coffee importers received a rude awakening: for the first time in recent memory, we were slapped with tariffs on coffee. Specialty importers, roasters, and customers alike have raised big questions—and we’re here to help clarify what’s happening, who it impacts, and what we’re doing…

EXPO Houston is right around the corner, happening April 25–27, and it’s the ultimate event for coffee professionals. Whether you’re a seasoned show veteran who has been going for years or you are attending for the first time, there’s no better place to connect, learn, and experience the latest innovations in the coffee world. We caught up with the Genuine…

A Curated List of Green Coffee and Roasted Coffee Favorites Rounding up the best coffee beans of 2024 wasn’t easy. At Genuine Origin, we drink A LOT of incredible coffee, and narrowing it down was a challenge. The coffees we list below include not only the standout green coffee beans for sale in our store, but also some of the…

The SCA Coffee Flavor Wheel is an important training and communication tool. It provides a comprehensive guide to the diverse and intricate world of coffee flavors. At Genuine Origin and in the cupping rooms of our sister companies at origins around the world, the flavor wheel is a colorful reminder of the flavor potential that our coffees can express. This blog…

Coffee Roasters are ever curious about coffee, so the Genuine Origin team is constantly fielding questions. But one topic that comes up often is: blending coffee. Coffee blends have probably been around as long as roasting coffee. Why? Because blending two or more coffees together invites opportunities for self-expression, new flavor combinations, and adds versatility when operating a roastery. As…