Ethiopia
If you’ve roasted or even sipped a cup of coffee today, you’ve taken part in a global chain that’s under serious pressure—and serious transformation. Climate change is hitting coffee hard, but the fight for sustainable coffee is underway and it’s gaining traction! From seed to cup, a diverse mix of actors including scientists, farmers, corporations, and NGOs are rewriting coffee’s…
The SCA Coffee Flavor Wheel is an important training and communication tool. It provides a comprehensive guide to the diverse and intricate world of coffee flavors. At Genuine Origin and in the cupping rooms of our sister companies at origins around the world, the flavor wheel is a colorful reminder of the flavor potential that our coffees can express. This blog…
Ethiopian coffee is cherished by coffee roasters and coffee drinkers across the globe, and for good reason! Ethiopia is widely recognized as the birthplace of coffee. The storied coffee origin even has its own coffee legends and mythology. While Ethiopia only produces 3-4% of the world’s coffee supply, it has an outsized reputation. The variety and character of the coffee…
As coffees from Ethiopia arrive in the store — three washed and three natural — our head of content spoke with Bruck Fikru, general manager of Volcafe’s operation in Addis Ababa (Volcafe is Genuine Origin’s parent company). They discussed both how coffee works in Ethiopia and how — though there isn’t yet a Volcafe Way team in place there, due to the…