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Every April, the coffee industry descends on a new city, taking over convention halls and caffeinating the local population in the process. This year marked a major milestone: the first U.S. edition of World of Coffee (formerly SCA Expo) was has held in San Diego. From April 10–12, the Genuine Origin team joined the global coffee community at World of…
Coffee Cupping Fundamentals: A Beginner-Friendly Guide to Tasting Coffee Like a Pro Getting your start in the world of specialty coffee can feel daunting. Everyone is using coffee jargon, there’s an endless stream of information, and then there are those strange rituals you’ve seen where people gather around a table of steaming cups with spoons at the ready. Maybe you’ve…
Profiles in Coffee Roasting In the past couple years, we have dedicated much attention on our blog on several heady topics such as green coffee, coffee roasting, and even the gear surrounding all of the different facets of the industry. In an effort to get more granular, this article will take a deeper look at the art of roast profiles.…
Roaster Profile: Milestone Coffee Roasting & Café Location: Montrose, Pennsylvania Founder and Roast Master: Matt Ford GO Customer Since 2023 From humble beginnings to a bustling café in the heart of Montrose, Pennsylvania, Milestone Coffee Roasting & Café is rooted in passion, persistence, and a powerful metaphor: chasing milestones. Tatyana and Matthew Ford with Milestone Coffee Roasting bag Matt Ford…
If you’ve roasted or even sipped a cup of coffee today, you’ve taken part in a global chain that’s under serious pressure—and serious transformation. Climate change is hitting coffee hard, but the fight for sustainable coffee is underway and it’s gaining traction! From seed to cup, a diverse mix of actors including scientists, farmers, corporations, and NGOs are rewriting coffee’s…
Jump to your month: January 2025 Events | February 2025 Events | March 2025 Events | April 2025 Events | May 2025 Events | June 2025 Events | July 2025 Events | August 2025 Events | September 2025 Events Coffee Event Calendar | January 2025 January 18-22: Sigep [Rimini, Italy] “Sigep, the world´s leading Italian gelato fair, is stretching its…
If your coffee tastes off—too bitter, too weak, or just flat—the culprit could be the coffee grind size. The grind size directly affects extraction, flavor, and even the mouthfeel of your brew. Getting the coffee grind size right is essential whether you're brewing at home or running a busy café. Why Your Coffee Grind Size Matters Brewing coffee is a…
Are you going to EXPO in Houston this April 25 - 27? We sure are! Be sure to stop by our Booth #1331 and meet the Genuine Origin team. We'll be serving up some of the finest GO coffees, roasted & brewed by incredible roasters. Need a reason to attend? Well, we've got plenty. If you've ever been to EXPO, then you know…
Adapting to Change in Coffee One of the great challenges in roasting coffee is consistency. But consistency can mean many things—variance from roast to roast, a machine with a mind of its own, the coffee itself, and countless other factors. Coffee is ever-changing. It’s a crop, impacted by weather patterns and subject to good and bad seasons. Even if the…
Coffee Event Calendar | January 2025 January 18-22: Sigep [Rimini, Italy] “Sigep, the world´s leading Italian gelato fair, is stretching its international reach and broadening its horizons towards the pizza universe, an industry which according to the most recent estimates has a global value of over 153 billion dollars. And for the 2025 edition it is giving itself a makeover,…