Coffee Roasting
National Coffee Day (Sept 29) - beyond being a made up holiday - is the perfect moment for coffee businesses to connect with their customers, generate buzz, and drive sales. Coffee is hyper-fragmented, so standing out and getting recognized takes consistent marketing. To help you along, we came up with five easy, high-impact ideas you can run with minimal budget…
A typical day at Peaceful Valley Coffee is low-key, but filled with joy and purpose. Bryn Garrehy, Peaceful Valley Coffee's Founder and Roaster, is often processing several orders, roasting coffee and delivering coffee across Spokane, Washington. "I cup three times a week and brew constantly," says Bryn. "When I’m not roasting, I’m planning—more wholesale, pop-ups, admin work. As a solo…
Shortly after tariffs first landed in early April 2025 with “Liberation Day,” most imports were given a 10% rate. That alone was disruptive—this was the first time in recent memory that U.S. coffee imports were hit with tariffs. The shock was immediate, the questions were many, and the impact was felt across the specialty coffee supply chain. Four months later,…
Roaster Profile: Milestone Coffee Roasting & Café Location: Montrose, Pennsylvania Founder and Roast Master: Matt Ford GO Customer Since 2023 From humble beginnings to a bustling café in the heart of Montrose, Pennsylvania, Milestone Coffee Roasting & Café is rooted in passion, persistence, and a powerful metaphor: chasing milestones. Tatyana and Matthew Ford with Milestone Coffee Roasting bag Matt Ford…
What is decaf coffee? Simply put, decaffeinated coffee is coffee that has had most of its caffeine removed. For many, caffeine is the main reason they drink coffee—but for others, it can cause jitters, disrupt sleep, or trigger other sensitivities. That’s where decaf coffee comes in. While your typical 8oz cup of coffee contains anywhere from 50 to 160 milligrams…
If your coffee tastes off—too bitter, too weak, or just flat—the culprit could be the coffee grind size. The grind size directly affects extraction, flavor, and even the mouthfeel of your brew. Getting the coffee grind size right is essential whether you're brewing at home or running a busy café. Why Your Coffee Grind Size Matters Brewing coffee is a…
So, you’re getting into roasting your own coffee? Starting a new hobby like coffee roasting can be exciting, but can easily get overwhelming. With an endless amount of information, products, and opinions available online, it’s easy to feel lost. However, depending on your personality, this can be an exciting adventure of learning, experimenting, and fine-tuning your craft—or a never-ending quest…
The SCA Coffee Flavor Wheel is an important training and communication tool. It provides a comprehensive guide to the diverse and intricate world of coffee flavors. At Genuine Origin and in the cupping rooms of our sister companies at origins around the world, the flavor wheel is a colorful reminder of the flavor potential that our coffees can express. This blog…
