Are you going to EXPO in Houston this April 25 - 27? We sure are! Be sure to stop by our Booth #1331 and meet the Genuine Origin team. We'll be serving up some of the finest GO coffees, roasted & brewed by incredible roasters. Need a reason to attend? Well, we've got plenty. If you've ever been to EXPO, then you know…

This week the coffee market continued its wild ride, and roasters who’ve been waiting for a steep market decline may be in for a tough lesson. In late February, prices dipped below $3.80. The price drop offered a glimmer of hope to roasters holding out for a strong decline. But, March roared in and prices soared, fueled by concerns over…

The coffee industry is experiencing a perfect storm of market forces, with Arabica prices soaring over $4.00 per pound—a historic high. Severe drought in Brazil, the world’s largest coffee producer, and extreme rains in Vietnam, the second largest, are significantly reducing global supply. Farmers are withholding coffee in response to these conditions, further tightening availability. On top of that, tariffs…

EXPO Houston is right around the corner, happening April 25–27, and it’s the ultimate event for coffee professionals. Whether you’re a seasoned show veteran who has been going for years or you are attending for the first time, there’s no better place to connect, learn, and experience the latest innovations in the coffee world. We caught up with the Genuine…

Adapting to Change in Coffee One of the great challenges in roasting coffee is consistency. But consistency can mean many things—variance from roast to roast, a machine with a mind of its own, the coffee itself, and countless other factors. Coffee is ever-changing. It’s a crop, impacted by weather patterns and subject to good and bad seasons. Even if the…

The coffee market is currently navigating unprecedented price levels, with the C market over $4.00 per pound. This surge is driven primarily by concerns over supply shortages in Brazil and Vietnam, two of the world’s largest coffee-producing countries. While we’ve worked hard to keep our prices stable, Genuine Origin’s pricing follows market trends because we base our costs on replacement…

Coffee Event Calendar | January 2025 January 18-22: Sigep [Rimini, Italy] “Sigep, the world´s leading Italian gelato fair, is stretching its international reach and broadening its horizons towards the pizza universe, an industry which according to the most recent estimates has a global value of over 153 billion dollars. And for the 2025 edition it is giving itself a makeover,…

Navigating Coffee Logistics in 2024: Insights from Juan Alvarez, Director of Logistics at Genuine Origin As we dive into 2025, it’s worth reflecting on the logistical challenges that shaped the coffee supply chain in 2024. From infrastructure bottlenecks to weather disruptions, the coffee industry faced an array of obstacles. We sat down with Juan Alvarez, Director of Logistics at Genuine…

So, you’re getting into roasting your own coffee? Starting a new hobby like coffee roasting can be exciting, but can easily get overwhelming. With an endless amount of information, products, and opinions available online, it’s easy to feel lost. However, depending on your personality, this can be an exciting adventure of learning, experimenting, and fine-tuning your craft—or a never-ending quest…

A Curated List of Green Coffee and Roasted Coffee Favorites Rounding up the best coffee beans of 2024 wasn’t easy. At Genuine Origin, we drink A LOT of incredible coffee, and narrowing it down was a challenge. The coffees we list below include not only the standout green coffee beans for sale in our store, but also some of the…