coffee roasting business

  • Working in a coffee shop with a latte art and tattooed arms.

    If you walk into a coffee shop in 2025, you’ll likely see a constellation of glowing screens between cappuccinos and croissants. Laptops feel as essential to café culture as baristas - yet owners and guests are asking a pointed question: Should coffee shops go laptop free? From “Cagongjok” to Coffee Campers In South Korea, the phenomenon for decamping to a…

  • Coffee bags and shipping containers in coffee warehouse in Indonesia

    Shortly after tariffs first landed in early April 2025 with “Liberation Day,” most imports were given a 10% rate. That alone was disruptive—this was the first time in recent memory that U.S. coffee imports were hit with tariffs. The shock was immediate, the questions were many, and the impact was felt across the specialty coffee supply chain. Four months later,…

  • Milestone Coffee Roasting bags

    Roaster Profile: Milestone Coffee Roasting & Café Location: Montrose, Pennsylvania Founder and Roast Master: Matt Ford GO Customer Since 2023 From humble beginnings to a bustling café in the heart of Montrose, Pennsylvania, Milestone Coffee Roasting & Café is rooted in passion, persistence, and a powerful metaphor: chasing milestones. Tatyana and Matthew Ford with Milestone Coffee Roasting bag Matt Ford…

  • Different coffee grind sizes along with whole bean coffee

    If your coffee tastes off—too bitter, too weak, or just flat—the culprit could be the coffee grind size. The grind size directly affects extraction, flavor, and even the mouthfeel of your brew. Getting the coffee grind size right is essential whether you're brewing at home or running a busy café. Why Your Coffee Grind Size Matters Brewing coffee is a…

  • Transporting green coffee from the mill to port

    Tariffs on Coffee: A Guide for Roasters, Retailers, and Curious Consumers In early April 2025, U.S. coffee importers received a rude awakening: for the first time in recent memory, we were slapped with tariffs on coffee. Specialty importers, roasters, and customers alike have raised big questions—and we’re here to help clarify what’s happening, who it impacts, and what we’re doing…

  • Coffee filters and un-filtered coffee brewing

    This week the coffee market continued its wild ride, and roasters who’ve been waiting for a steep market decline may be in for a tough lesson. In late February, prices dipped below $3.80. The price drop offered a glimmer of hope to roasters holding out for a strong decline. But, March roared in and prices soared, fueled by concerns over…

  • Barista Serving blue demitasse cup of coffee

    The coffee industry is experiencing a perfect storm of market forces, with Arabica prices soaring over $4.00 per pound—a historic high. Severe drought in Brazil, the world’s largest coffee producer, and extreme rains in Vietnam, the second largest, are significantly reducing global supply. Farmers are withholding coffee in response to these conditions, further tightening availability. On top of that, tariffs…

  • Genuine Origin team members Jay, Jen, Cyndi and Josh at the Genuine Origin booth at Coffee EXPO 2023

    EXPO Houston is right around the corner, happening April 25–27, and it’s the ultimate event for coffee professionals. Whether you’re a seasoned show veteran who has been going for years or you are attending for the first time, there’s no better place to connect, learn, and experience the latest innovations in the coffee world. We caught up with the Genuine…

  • Coffee Roaster checking the roast level while roasting coffee

    The coffee market is currently navigating unprecedented price levels, with the C market over $4.00 per pound. This surge is driven primarily by concerns over supply shortages in Brazil and Vietnam, two of the world’s largest coffee-producing countries. While we’ve worked hard to keep our prices stable, Genuine Origin’s pricing follows market trends because we base our costs on replacement…

  • Using an Aeropress to brew an espresso in a coffee shop

    Brew Methods: AeroPress Coffee In our first deep dive into coffee brewing methods, we’re exploring the AeroPress. This flexible, compact coffee brewing device is perfect for both home and travel. At Genuine Origin, we’re big fans of using the AeroPress for our daily filter coffee. Its versatility, ease of use, and accessible price point make it a standout choice. If…